FOUNDATIONS

Brand Book

The complete Skills Union brand guidelines and identity system

What's in the Brand Book

Your Complete Brand Reference

The Skills Union Brand Book is the single source of truth for how the brand looks, sounds, and feels. It covers everything from logo usage and color systems to typography rules, photography style, and tone of voice. Designed for marketers, designers, and developers who create content for Skills Union.

Brand Strategy

Mission, vision, values, and brand positioning

Logo & Identity

Logo variants, clear space rules, and misuse examples

Color System

Primary, secondary, and accent color usage guidelines

Typography

Typeface, hierarchy, and text style rules

Imagery & Photography

Photo style, illustration guidelines, and icon usage

Tone of Voice

Brand personality, writing style, and messaging framework

Layout & Spacing

Grid system, spacing tokens, and composition rules

Brand Don'ts

Common misuse examples and what to avoid

Roadmap

What's next for Brand Book

  • V1 — In-Browser PDF Viewer

    In Development

    View the full Skills Union Brand Book directly in the Brand Hub — no downloading required. The PDF renders inline with a clean viewer. A download button is available for offline reference. Brand-aware: switching to Careers U or Skills Union will show their respective Brand Books automatically.

  • V2 — AI Brand Assistant

    Planned

    Ask questions about the brand and get instant, accurate answers sourced directly from the Brand Book PDF. 'How should I use the logo on a dark background?' or 'What font size is correct for body text?' — the AI reads the Brand Book and responds with the exact guidelines, citing the relevant section.

    💡 Estimated cost: $5–20/month via the Anthropic Claude API. Cost is shared across all AI features in the Brand Hub (Social Media Templates, Slide Deck Generator). No per-user fees.

  • V3 — Multi-Brand Knowledge Base

    Future

    Each brand — Skills U, Careers U, and Skills Union — has its own Brand Book. The AI understands which brand is active and answers accordingly. Ask cross-brand questions like 'How is the Skills U tone of voice different from Careers U?' and get a side-by-side comparison sourced from both Brand Books.